Getting in touch with your local media – share your MoonWalk Scotland story!

Featuring your story in your local press will raise awareness of breast cancer in men and women and will hopefully encourage others to sign up for The MoonWalk Scotland LIVE or virtual.

Here’s what you need to do!

• Find contact details for your local paper or radio station
• Email Lisa and Jen on [email protected], if you’d like some help
• Copy the template below and email the paper/radio station
• For newspapers, send photos of your team out training
• Photos should ideally be at least 1MB and sent as attachments. Wear bra t-shirts if you have them. Avoid selfies if possible, as well as photos pulled from social media which can be very small and poor resolution. Include photo captions
• Follow up with a phone call if possible!

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Dear xxxxx,

I’m taking part in The MoonWalk Scotland on Saturday 11^th June, organised by breast cancer charity Walk the Walk. Hundreds of women and men will be taking on walking challenges through the streets of Edinburgh at midnight, wearing brightly decorated bras.

WRITE A PARAGRAPH HERE ABOUT:-

You (and your team) and why you’re Walking/Volunteering

Where you live

What distance you’re doing

It would be fantastic if you could feature our story! I’m attaching some photos of our team.

There’s some more information below about The MoonWalk Scotland 2022 and Walk the Walk.

• The MoonWalk Scotland LIVE is back for the first time since 2019!
• Overnight Saturday 11/Sunday 12 June 2022
• Starting and finishing at Holyrood Park
• Distances: 6.55 miles, 13.1 miles, 26.2 miles or 52.4 miles
• Walkers can also sign up for The MoonWalk Scotland (Virtual)
• During the day on Sat 11 June: 6.55, 13.1, 26.2 or 52.4 miles in walkers’ own areas
• Walk the Walk has raised more than £135 million over the last 26 years
• Money is granted for research into breast cancer and to support frontline cancer charities
• For more information and to sign up for The MoonWalk Scotland, go to walkthewalk.org

Nina Barough CBE, Founder and Chief Executive of Walk the Walk said;

“I am so thrilled that The MoonWalk Scotland is back for the first time since 2019 - this iconic challenge, now in its 15^th year, brings colour, fun and such an amazing feeling to Edinburgh. This year, people also have the opportunity join our Virtual daytime option and walk wherever they are in the world, making it an even more exciting MoonWalk weekend, for those who cannot get to the LIVE experience.

Aside from all the fun that comes with MoonWalking, there is an urgent need to raise funds to help those living with cancer and those being diagnosed on a daily basis. Covid has had a devastating impact on cancer treatments in Scotland, with significantly later diagnosis adding to the loneliness, isolation and fear which people are feeling, causing a very high demand for emotional and physical support services.

This is such an important year for all of us to recover,  by coming together we know what a difference MoonWalk supporters can make, not only by raising awareness that anyone can get breast cancer,  but by also raising precious funds which are needed now”.  

Looking forward to hearing from you. You can contact me on xxxxxxxxx

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Good luck!

Why not encourage a friend or family member to Walk or Volunteer at The MoonWalk Scotland on 11-12 June?