Grab the headlines and help boost your fundraising!

Grab the headlines and help boost your fundraising!

With the MoonWalk Scotland just round the corner, it's the perfect time to get in touch with your local press to tell them all about your fantastic challenge!

Getting publicity is not only a great way to encourage people to sponsor you, it also helps to raise awareness of breast cancer, and all our wonderful Walk the Walk events.

Just imagine a sea of pinkness and bras taking over newspaper front pages up and down the UK!

We have a press release template for you to download and fill in the gaps for The MoonWalk Scotland and The MoonWalk London... now your challenge is complete, why not share your experience!

Stories are much more likely to be published if you send them out with a photograph, so we recommend you proudly don your Walk the Walk t-shirt or decorated bra and cap, team it up with some black trousers, and strike a pose!

Why not ask someone to take your photo outside if you can, maybe just before you set off on a training walk! A clear, unobstructed background always look best.

We recommend sending your photo(s) as an attachment, rather than in the body of the email, and if you are taking them on a phone, always send the biggest size file possible (at least 1MB in size). We all love a filter, but we would avoid these for the photos you are sending to press! Photos pulled from Facebook, Snapchat, or Instagram are often poor quality so best to side-step these too! We are fussy, aren’t we!

It is brilliant that some of you have already been in touch with your local press and are helping to spread the word about the MoonWalks!

Here are a couple of examples of some fabulous Walker stories to give you some inspiration:

Irene and Graham McIntosh feature in the Greenock Telegraph ahead of The MoonWalk Scotland

Each and every one of you is amazing and we want you to shout about your brilliant efforts!

We are here to help, and are more than happy to answer any questions. We can also give you details of your local press contacts if you need them!

You can contact Claire, Sally, or Jen: 01483 741 430 / [email protected]

Don’t forget – if you do hit the headlines, please share the coverage with us!

Love Walking, Love Life!


Bra picture

Get involved

Here's just a few ways of supporting us!