Getting in touch with your local media – share your MoonWalk London story!

Featuring your story in your local press will raise awareness of breast cancer in men and women and will hopefully encourage others to sign up for The MoonWalk London LIVE or Virtual.

Here’s what you need to do!

• Find contact details for your local paper or radio station
• Email Lisa and Jen on [email protected], if you’d like some help
• Copy the template below, add your details and email the paper/radio station
• For newspapers, send photos of your team out training
• Photos should ideally be at least 1MB and sent as attachments. Wear bra t-shirts if you have them. Avoid selfies if possible, as well as photos pulled from social media which can be very small and poor resolution. Include photo captions
• Follow up with a phone call if possible!

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Dear xxxxx,

I’m taking part in The MoonWalk London on Saturday 14^th May, organised by breast cancer charity Walk the Walk. Thousands of women and men will be walking marathons through the streets of London at midnight, wearing brightly decorated bras.

WRITE A PARAGRAPH HERE ABOUT:-

You (and your team) and why you’re walking/volunteering

Where you live

What distance you’re doing

It would be fantastic if you could feature our story! I’m attaching some photos of our team.

There’s some more information below about The MoonWalk London 2022 and Walk the Walk.

• The MoonWalk London LIVE is back for the first time since 2019!
• Overnight Saturday 14^th/Sunday 15^th May 2022
• Starting and finishing at Clapham Common, London
• Distances: 15.1 miles or 26.2 miles
• Walkers can also sign up for The MoonWalk London (Virtual)
• During the day on Sat 14th May: 6.55 miles, 13.1 miles, 26.2 or 52.4 miles in walkers’ own areas
• Walk the Walk has raised more than £134 million over the last 26 years
• Money is granted for research into breast cancer and to support frontline cancer charities
• For more information and to sign up for The MoonWalk London, go to walkthewalk.org

Nina Barough CBE, Founder and Chief Executive of Walk the Walk said;

“I cannot express just how exciting it is for Walk the Walk to finally be holding our first LIVE fundraising experience in more than two years. The MoonWalk London 2022 is back with a WOW! and even more exciting is that we have decided to offer a Virtual daytime option. So, for those unable to get to the overnight experience in our Capital, our Virtual MoonWalkers will be leading the day by walking wherever they are in the world! It is just wonderful to see everyone gathering in true Walk the Walk style; women, men and our younger walkers all getting together to support and share this special LIVE or Virtual experience.

There is a very high demand for emotional and physical cancer support for those living and being diagnosed with cancer on a daily basis. This is such an important year and by coming together we can not only raise awareness, but precious funds which could really make a difference where it is needed now and needed most. This is a MoonWalking extravaganza weekend not to be missed!”

Looking forward to hearing from you. You can contact me on xxxxxxxxx

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Good luck and let us know on social media how you get on!

Why not encourage a friend or family member to Walk or Volunteer at The MoonWalk London on 14-15 May?