This BCAM, we've collaborated with Biscuiteers to launch a special pink biscuit collection, including the new DIY MoonWalk Bra Biscuit Kit. 10% of every sale is donated to Walk the Walk!

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Walk 2 miles a day, share your steps, and you could win amazing prizes – including a Biscuiteers Afternoon Tea and an exclusive Walk the Walk hoodie!

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Celebrate 30 years of Walk the Walk as we light up London at the iconic MoonWalk London 2026!

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At Walk the Walk, we believe in inspiring everyone to make simple lifestyle changes that support their health and wellbeing. Being active and making healthy choices can potentially play an important role in reducing the risk of breast and other cancers.

27% of breast cancers in women are now thought to be preventable by changes to lifestyle and 7% of those just by being more active.

While cancer has no single cause, these steps empower our community to take charge of their health.

Our mission is to raise vital funds and awareness, helping to provide both emotional and physical care for those living with, or undergoing treatment for, breast and other cancers.

Celebrity Cruises x Walk the Walk

A Truly Special Collaboration!

We’re so excited to share our new collaboration with Celebrity Cruises. Book your dream holiday and not only will you receive onboard credit to enjoy, but Celebrity Cruises will also make a donation to Walk the Walk — at no extra cost to you!

How to check your breasts or chest

Anyone with breast tissue can get breast cancer. Have you checked yours? Find out more here.

Did you know?

  • Around 56,500 women and ~400 men are diagnosed with breast cancer every year in the UK.

  • Around 11,500 women and 85 men die from the disease annually.

  • 80% of breast cancers are diagnosed in women over 50.

  • Around 4% of cases occur in women under 40 (~ 2,260 diagnoses each year).

  • That means around 1 in 5 new cases (~ 20%) are in women under 50.

Together, we have the power to turn these numbers into hope – walk with us and be part of the change.

'Look and Feel for Changes' Posters!

Print a poster and stick it up wherever you can, at work, in your local gym, hairdresser, pub, or anywhere else you think it will make a difference… help us spread the word!

Breast Cancer Awareness Month