Walker Press Release for our Virtual MoonWalk London and Scotland

“Hello to all you lovely Virtual MoonWalkers, we hope you like the Press Release and that we can inspire you to contact your local newspapers.

Awareness that women and men can get breast cancer is an important part of Walk the Walk’s mission and when you are out training this is the perfect opportunity. Many people will notice your bra T-shirts but unfortunately, some may not know your reason for wearing them, being featured in the local press really helps.

When you are out training for The Virtual MoonWalk it is great to get some extra support, hear horns hooting and people saying ”Hi” – you never know you may even raise some extra sponsorship. Did you know you can buy an I’m in training T-shirt?

On 15^th May or 12th June, our Virtual MoonWalk days when you are out pounding the streets, taking on your challenge, people will come out of their houses to support you, also the press may want a follow up story about you.

Getting in touch with local media is really straightforward and we know from experience that they love a local story!

Just follow these simple steps...

• First of all look up who to contact, get the email address and if possible the phone number. We normally call first as it is good to get a name and a direct email address. But don’t worry if you aren’t able to do this.
• Then download the press release for London here, and for the Virtual MoonWalk Scotland here, fill in your details and send. A photo of you in your t-shirt would really help and include one of your bra if you are decorating it. Please note either wear your bra or hold it up, photos of bras over t-shirts is not a good look.
• Once the Press Release has been sent, another little tip is to make a follow up call.

Jen and I are very excited as we love seeing our walkers appearing in their local media! We are here to help with any questions just email [email protected] and please, please let us know how you get on!

Happy Walking

Sally and Jen xxx