Share your MoonWalk Iceland or 3 Land Challenge story with your local media!

Featuring your story in your local press will raise awareness of breast cancer in men and women and will hopefully encourage others to sign up for The MoonWalk Iceland or the 3 Land Challenge.

Here’s what you need to do!

• Find contact details for your local paper or radio station
• Email Lisa and Jen on [email protected], if you’d like some help
• Copy the appropriate template below (MoonWalk Iceland or 3 Land Challenge)
• Email the paper/radio station
• For newspapers, send photos of you taking part in The MoonWalk Iceland
• Photos should ideally be at least 1MB and be sent as attachments. Avoid photos taken from social media including WhatsApp, which will be low resolution. Include photo captions (left to right) if sending an image of a team
• Follow up with a phone call if possible!

MoonWalk Iceland Template Email

Dear xxxxx,

On Sunday 19th June, I completed The MoonWalk Iceland, organised by breast cancer charity Walk the Walk. I joined 60 women and men wearing decorated bras, taking on an overnight 26.2 mile marathon challenge around Lake Myvatn in the north east of Iceland. 

At this time of year, it doesn’t get dark overnight in Iceland (the Land of the Midnight Sun), so we completed our challenge in daylight!

Write a paragraph here about :-

You (and your team) and why you’re walking/volunteering

Where you live

What distance you’re doing

It would be fantastic if you could feature my story! I’m attaching some photos from the MoonWalk Iceland.

Additional information about The MoonWalk Iceland 2022 and Walk the Walk: 

• The MoonWalk Iceland returned this year the first time since 2019
• This was the 10^th MoonWalk Iceland
• We completed our marathon overnight Sat 18^th - Sun 19^th June 2022
• The marathon route is centred around Lake Myvatn in the north east of Iceland, with its stunning mirror-like reflections, volcanic scenery and lava rocks.
• Distance: 26.2 miles
• Walk the Walk has raised more than £137 million over the last 26 years
• Money is granted for research into breast cancer and to support frontline cancer charities
• For more information and to register interest for The MoonWalk Iceland 2023, go to walkthewalk.org

Looking forward to hearing from you. You can contact me on (insert email and/or phone number)

3 Land Challenge Template Email

Dear xxxxx, 

On Sunday 19^th June, I completed The MoonWalk Iceland, organised by breast cancer charity Walk the Walk. I joined 60 women and men wearing decorated bras, taking on an overnight 26.2 mile marathon challenge around Lake Myvatn in the north east of Iceland. 

At this time of year, it doesn’t get dark overnight in Iceland (the Land of the Midnight Sun), so we completed our challenge in daylight! 

The MoonWalk Iceland was my third MoonWalk in five weeks, walking a total of 78.6 miles to raise money for breast and other cancers! 

I walked the 26.2 mile Full Moon at The MoonWalk London on Saturday 14^th May and also at The MoonWalk Scotland in Edinburgh on Saturday 11^th June. By finishing these three marathons in quick succession, I conquered the “3 Land Challenge 2022”! 

WRITE A PARAGRAPH HERE ABOUT:-

Write a paragraph her about:-

You (and your team) and why you were walking

What The MoonWalk Iceland and 3 Land Challenge were like

Where you live

It would be fantastic if you could feature my story! I’m attaching some photos from the MoonWalk Iceland. 

Additional information about The MoonWalk Iceland 2022 and Walk the Walk: 

• The MoonWalk Iceland returned this year the first time since 2019
• This was the 10^th MoonWalk Iceland
• We completed The MoonWalk Iceland overnight Sat 18^th - Sun 19^th June 2022
• The marathon route is centred around Lake Myvatn in the north east of Iceland, with its stunning mirror-like reflections, volcanic scenery and lava rocks.
• MoonWalk Iceland distance: 26.2 miles
• Walk the Walk has raised more than £137 million over the last 26 years
• Money is granted for research into breast cancer and to support frontline cancer charities
• For more information and to register interest for The MoonWalk Iceland 2023, go to walkthewalk.org 

Looking forward to hearing from you. You can contact me on (insert email and/or phone number)

==============================================================

Good luck and let us know on social media how you get on!

Register your interest in The MoonWalk Iceland 2023 or The 3 Land Challenge 2023 or one of our other challenges!