PRESS RELEASE - Walk the Walk’s SunWalk Festival. Real fun in the virtual world!

Grant-making breast cancer charity Walk the Walk has announced a week long Virtual SunWalk Festival to be held from 8th – 15th August. This really is a virtual event with a difference, there is a walking challenge to suit everybody of any ability or age, tips and advice on how to achieve the goal and a DIY Festival Kit to download… not to mention lots of inspiration and motivation!

The charity will provide those signing up with lots of downloadable fun ideas, recipes for healthy snacks, including delicious lollies and smoothies, bunting and games to play.

Everybody can start planning and getting creative, maybe taking part in one of the shorter distances and finishing with a romantic picnic for two, a BBQ with family or friends or involving young children in the activities, following government guidelines, of course.

Women, men and children are being encouraged to sign up and make the SunWalk Festival Experience a special date in their summer diaries. What a wonderful way to get fitter and get rid of lockdown fatigue plus have fun and at the same time raise money to help cancer charities working on the front line – every mile walked and every penny raised will make a difference.

Walk the Walk has committed to making £20,000 Emergency Grants every month until the end of the year to charities who are struggling to keep going.

Walkers can choose between a 5k,10k, Half Marathon (13.1 miles, 21k) and a Full Marathon (26.2 miles, 42k) or for those that want an extra bite … a 100k challenge to walk in one go or over the 7 days. As a reward for completing the challenge, walkers will receive a downloadable certificate and a fantastic medal.

With experts predicting the return of COVID-19 in the autumn, there is no better time to get fit and healthy. By taking part in the Virtual SunWalk Festival, not only will people be improving their physical health but their mental health too

Nina Barough CBE, Founder and Chief Executive of Walk the Walk said; “Walk the Walk is famous for not just organising events, but experiences, so we wanted our Virtual Challenges to have that same unique flavour. Raising money at this time is vital for us, but after months of self-isolating and social distancing, this is an opportunity for families and friends to come together and have fun, whilst doing so much good for those with cancer. By having an event that has 5 different challenges, there really is something for every age and ability. I hope that we can inspire many people to get back into shape by walking. The SunWalk Festival really is where virtual meets reality, people can let their imaginations run wild, come together and share a new positive experience whilst getting fitter!”

Due to the coronavirus, Walk the Walk have sadly postponed some of their events including The MoonWalk London, The MoonWalk Scotland and The MoonWalk Iceland. Visit www.walkthewalk.org for updates and to find out more about the charity.

Download free to use images HERE.

For more information and to arrange interviews, contact:

• Sally Orr at Walk the Walk: 07796 080675 [email protected] ​​​​​​​
• Jen Broh at Walk the Walk: 07974 107999  [email protected] ​​​​​​​

Notes to Editors: 

The Virtual SunWalk Festival 2020

• Saturday 8th August – Saturday 15th August
• 5k,10k, Half Marathon (13.1 miles, 21k) and a Full Marathon (26.2miles, 42k)
• 100k starts 8th August – must be completed by Saturday 15th August
• All other distances must be finished in one go and between 8th and 15th August
• The cost of entering is £15 – for any distance
• Under 13’s can go free on the 5k and 10k with a fee paying adult
• Walkers are asked to raise a minimum of £50 sponsorship
• Entries are open at www.walkthewalk.org

Walk the Walk

• Walk the Walk specialises in fitness and Power Walking challenges
• 'The MoonWalk’ is the flagship event of the charity currently held in London, Scotland and Iceland
• Walk the Walk has raised more than £133 million since 1996
• As a grant-making charity, all funds are raised for Walk the Walk
• This money is then granted where the charity feels it will do the most good
• Funds are granted to research projects which are important to all our future health.
• Money is also given to a variety of projects supporting people across the UK living with cancer now
• To date charities which have received grants include: Breast Cancer Now, Breast Cancer Haven, Penny Brohn UK
• Funds have also been granted to hundreds of NHS Hospitals and Trusts for Scalp Cooling Systems. These are wonderful machines, which help many people undergoing certain types of chemotherapy to avoid losing their hair
• Walk the Walk also has a community fund which each year grants to smaller organisations including Helen Rollason Cancer Charity, Tenovus Cancer Care, The Christie, Cancer Kin, FACT and others
• HRH The Prince of Wales is the official Patron of Walk the Walk