PRESS RELEASE - Turning pink – the London Eye lights up for The MoonWalk!

The Coca-Cola London Eye is uniting with breast cancer charity Walk the Walk by lighting up pink to celebrate the 21^st MoonWalk London on Saturday 12^th May.

This year for the first time, the iconic landmark will literally be turning pink - giving walkers encouragement and a huge pink hug as they pass by during their challenges. The London Eye is excited about this opportunity to increase awareness of breast cancer, as awareness is crucial in the fight against the disease.

At Midnight on Saturday 12^th May, thousands of women and men wearing brightly decorated bras will walk either a Half Moon (13.1 + 2 miles), or Full Moon (26.2 miles) through the streets of London to raise money and awareness for breast cancer charity Walk the Walk. Both routes start at Walk the Walk’s huge Pink Tent on Clapham Common and make their way past many of London’s most historic and recognisable sights.

General Manager for the Coca-Cola London Eye, Sunny Jouhal, said: “We are looking forward to supporting MoonWalk London by turning the London Eye pink in support of this fantastic cause. We hope that the lights will give all the participants a boost on their long walk to raise both awareness and funds for the fight against breast cancer.”

Walk the Walk Founder and Chief Executive Nina Barough CBE said: “We are so excited that the London Eye will be flying our colours. This iconic landmark will be lighting up Walk the Walk pink on the night of The MoonWalk London, in honour of all our MoonWalkers. They will be passing the London Eye and will catch sight of it several times as they walk around London, a reminder of just how fantastic they are and giving each and every one of them a massive pink hug of encouragement. We are thrilled that the London Eye making this happen and thank them for uniting with Walk the Walk against breast cancer.”

Beki Hough will be amongst the thousands of women and men taking part in The MoonWalk London this year. She said: “2018 is my second Walk The Walk Challenge. Last year I was team leader for The Jaynebows – there were 17 of us! - and this year my 13 year-old daughter is walking with me in “The Calamity Jaynebows”.  Taking part in The MoonWalk London is a very powerful, life affirming, cathartic experience. To see the London Eye glowing pink for everyone affected by breast cancer, and in memory of my friend Jayne, it is going to be very emotional. I can’t think of a better way to celebrate the 21st Birthday of The Moonwalk London.”

Walk the Walk has raised more than £122 million since 1996, with the money granted funding both research into breast cancer and to help improve the lives of those living with cancer now. It is hoped that this year’s event will raise£6 million.

Don’t miss The MoonWalk London, Saturday 12th May! Power Walk through the Capital at Midnight wearing a decorated bra, as you raise money and awareness for breast cancer charity, Walk the Walk. Sign up now: www.walkthewalk.org

For more information, photographs and quotes, contact:

• Sally Orr at Walk the Walk. 07796 080 675  [email protected]
• Claire Duncan at Walk the Walk. 01483 741430  [email protected]

Notes to Editors

The MoonWalk London 2018

• Saturday 12^th May 2018, Clapham Common
• Two walking challenges are available: Half Moon (13.1 + 2 miles) or Full Moon (26.2 miles)
• This year’s theme is “Wild West London”
• All participants must be aged 13 and over to take part
• The cost of entering the Half Moon and Full Moon is £49.50
• Walkers are asked to raise a minimum of £100 in sponsorship
• Entries are open at walkthewalk.org

Walk the Walk 

• Nina Barough CBE, Founder and Chief Executive, set up and now runs Walk the Walk
  Worldwide.  
• Walk the Walk specialises in fitness and Power Walking challenges.
• HRH The Prince of Wales is the official Patron of Walk the Walk.
• As a grant-making charity, all funds are raised for Walk the Walk and then granted to where the charity feels they will do the most good. 
• Walk the Walk funds are granted to projects that not only support research, important to all our future health, but also support a variety of projects that are supporting cancer patients now
  throughout the UK.
• To date grants have been made to charities and organisations throughout the UK including Breast Cancer Now, The Breast Cancer Haven, Penny Brohn UK and hundreds of NHS Hospitals and Trusts for which we supply Scalp Cooling Systems. 
• The charity also has a community grant fund which each year grants to smaller organisations.
  Helen Rollason Cancer Charity, Tenovus Cancer Care, The Christie, Cancer Kin, FACT and others, all receive funds which enable them to continue their work.
• ‘The MoonWalk’ is the flagship event of the charity currently held in London, Scotland and Iceland.