PRESS RELEASE - Walk the Walk’s Men Get Breast Cancer Too campaign is five years old!
Breast cancer charity Walk the Walk - changing the conversation around male breast cancer
Changing the conversation: Walk the Walk’s Men Get Breast Cancer Too campaign is five years old!
It’s Male Breast Cancer Awareness Week and breast cancer charity Walk the Walk is celebrating five years of raising awareness that Men Get Breast Cancer Too.
Every year, around 400 men are diagnosed with the disease in the UK and more than 80 men will die.
Before the start of Walk the Walk’s campaign in 2017, breast cancer in men was rarely mentioned. However, five years on, charities, organisations and media outlets across the UK now regularly include men, when talking about breast cancer.
Walk the Walk is now collaborating with 11 cancer charities and a total of 24 men to raise awareness. Male breast cancer recently featured in a major story line on BBC soap EastEnders
Six men have been involved in Walk the Walk’s campaign since the start:-
- Roy Collins (68) from East Sussex
- Giles Cooper (61) from Gloucestershire
- Richard Galloway (65) from The Wirral
- Mike Greenhalgh (66) from Northamptonshire
- Dave Talbot (65) from Bristol
- Bryan Thorn (54) from Port Talbot
For interviews with Walk the Walk Founder and Chief Executive Nina Barough, and male breast cancer case studies contact:
- Lisa Tyrrell 01483 741430 or 07554 337566 [email protected]
- Jen Broh 01483 741430 or 07974 107999 [email protected]
Men Get Breast Cancer Too campaign timeline
Oct 2017
- Walk the Walk recognised that there was very little awareness of male breast cancer and launched its Men Get Breast Cancer Too campaign!
- Six men diagnosed with breast cancer came together in London
- This was believed to be the largest gathering to date of men with a breast cancer diagnosis
Feb 2018
- Walk the Walk created a “blue bra” t-shirt, which is now sent to all men taking part in the charity’s MoonWalks
Nov 2019
- Six men diagnosed with breast cancer gathered in London to launch a special “Check your Chest” poster, created by Walk the Walk
- The poster has since been printed out and put up across the country – in prisons, police stations, hospitals, doctors surgeries, chemists, universities, TV stations and coffee shops – as well as being shared digitally
Sept 2020
- Walk the Walk brought together a group of 11 cancer charities, in a collaboration to give men an even louder voice
Oct 2020
- Walk the Walk co-founded the “Men’s VMU”, a monthly virtual meet-up for men with a history of breast cancer diagnosis
June 2021
- Nine men with a history of breast cancer diagnosis gathered in London
2022
- Walk the Walk is now working with a total of 24 men to raise awareness
- Male breast cancer featured in a major story line on BBC soap EastEnders
Download images from Walk the Walk’s Men Get Breast Cancer Too campaign via One Drive
Walk the Walk
- Grant-making breast cancer charity, Walk the Walk, is the organiser of The MoonWalk London and The MoonWalk Scotland, where women and men walk marathons at Midnight wearing brightly decorated bras
