PRESS RELEASE - Walk the Walk to raise a £Million as the iconic MoonWalk London goes Virtual!

Breast cancer charity Walk the Walk launches the Virtual MoonWalk London on Saturday 15th May

Walk the Walk to raise a Million!

The iconic MoonWalk London is going virtual on Saturday 15th May 2021!

Nina Barough, Founder and Chief Executive of organisers breast cancer charity Walk the Walk said:

“Walk the Walk has taken the decision for the health and safety of all its supporters and fundraisers to make The MoonWalk London a virtual experience.

Covid may stop live events, but it doesn’t stop the effects of cancer. The situation for many living with cancer has become isolating and unbearable, and as anxiety increases, more and more treatments have been delayed due to lack of staff and space in hospitals. Our need to raise essential funds and to help where we can, has never been greater.

Walk the Walk’s mission is to raise £1 million, allowing us to continue providing vital support to frontline cancer services that are needed NOW. We ask everyone to unite and, join the Virtual MoonWalk or just make a donation. Whilst we can’t come together physically, we know that many people doing a little bit is a powerful force …so let’s generate that power and in true Walk the Walk spirit, raise money, get fit and healthy, and have fun, uniting virtually together for the same incredible cause”.
The ethos of Walk the Walk has always been to encourage women, men and children to appreciate the potential that everyone has for their own good health and wellbeing. Covid-19 has placed a very different meaning on taking care of both mental and physical health. It is a sad day, that Walk the Walk and its supporters are unable to hold hands together in a common cause!

However, behind every cloud there is always a silver lining, and by signing up for the Virtual MoonWalk London, …not only will people be taking an important step to safeguard their own health, they will be raising much needed money to help those living with the anxiety and stress of not only the pandemic, but also cancer.

Walking has often been described as almost the perfect form of exercise. It can build overall fitness at any age, help maintain mental and physical wellbeing, support weight loss, as well as being a great aid to prevention against disease. With gyms and leisure centres having been forced to close during the pandemic, many people started walking for exercise for the first time, and realised the many benefits that is holds. Walking is one of the most flexible forms of exercise around – just step out of your front door and go!

The Virtual MoonWalk London is offering a walking challenge for every ability, with distances of 6.55 miles (New Moon), 13.1 miles (Half Moon), 26.2 miles (Full Moon) and 52.4 miles, a Back to Back Marathon (Over The Moon). And whilst The MoonWalk is traditionally held overnight, as Walk the Walk is not there to look after everyone, this year there will be various start times during the day, to be confirmed closer to the date.

Every Walker taking part in the Virtual MoonWalk London will be sent one of Walk the Walk’s unique “Bra T-shirts”, making them a truly inspirational sight on the paths and pavements across the country on 15th May!

All Walkers and Supporters should keep to current government social distancing guidelines during their Virtual MoonWalk.

For more information, images and to arrange interviews, contact:

Notes to Editors:

The Virtual MoonWalk London

  • Saturday 15th May 2021
  • Choice of four different walking challenges: 6.55 miles (New Moon), 13.1 miles (Half Moon), 26.2 miles (Full Moon), 52.4 miles (Over The Moon)
  • Entrance fee £35 for all adults (receiving full event pack). £15 for under 12’s taking on the 6.55 miles New Moon (receiving medal only). There is no minimum age limit for the New Moon. 
  • Minimum age for the Half Marathon and Full Marathon is 13 years old on event day
  • Minimum age for Over The Moon – Back to Back Marathon is 18 years old on event day
  • Over The Moon participants are asked to raise a minimum of £200 in fundraising. Other Walkers are asked to raise a minimum of £100
  • All Walkers other than those under the age of 13 will receive a Walk the Walk Bra T-shirt, a bra to decorate (to hang from their bumbag while walking), a unique event cap, a space blanket, a downloadable walker number, training guides and advice for taking on the challenge, regular emails and full support throughout training and on the day, a congratulations certificate and a medal on proof of completion
  • Sign up now at

Walk the Walk

  • Walk the Walk is a grant-making health charity, specialising in promoting the benefits of Walking for overall good mental health and wellbeing
  • Walk the Walk raises funds by creating and organising a variety of walking and trekking challenges across the world
  • During the restrictions placed on events due to Covid-19 Walk the Walk is creating new and exciting Virtual events in order to keep people walking and healthy, as well as raising vital funds. This includes the Virtual MoonWalk London
  • The MoonWalk is Walk the Walk’s flagship event, held in London, Scotland and Iceland, with women and men taking on their overnight walking challenges wearing brightly decorated bras.
    Walk the Walk has raised more than £133 million since it walked its first challenge in 1996
  • The funds raised are granted to charities and organisations across the UK where it can achieve the most good, as well as funding Walk the Walk’s own projects
  • Funds are granted to research projects which are important to all our future health
  • Grants are also made to a growing number and variety of projects supporting integrated care for people across the UK living with cancer
  • HRH The Prince of Wales is the official Patron of Walk the Walk
  • Visit for updates about all Walk the Walk’s virtual fundraising events and to make a donation.