PRESS RELEASE A fun week for all at the Virtual SunWalk Festival - the festival that goes where you go!

A fun week for all at the Virtual SunWalk Festival - the festival that goes where you go!

With so much continued uncertainty and confusion surrounding summer holidays, it is now even more important than ever to plan events you can count on!

This is one festival that travels with you - The Virtual SunWalk Festival, created by the MoonWalk organisers, breast cancer charity Walk the Walk, is from 31st July – 8th August 2021. All you need to do is sign up for your chosen walking challenge, pack your walking shoes, and take this week-long festival with you wherever you go.

Walk the Walk will be providing a DIY downloadable Festival Kit with fun activities to do and make each day of the week…so get ready to fly your bunting and put those flowers in your hair, it’s festival time with a difference!

Walking has been proven to have so many benefits it is has been quoted as almost the perfect activity to keep fit and healthy, no matter what your age. Research continues to show that being active is proving to be a vital key in the prevention of diseases including breast cancer. According to the World Cancer Research Fund*, a low level of physical activity alone is responsible for 7.5% of breast cancers and a staggering 25% of breast cancer cases in women are caused by lifestyle choices.

So, holidays, back garden or park, The Virtual SunWalk Festival is just the ticket and has a walking challenge to suit every ability and age - choose between a 5k, 10k or Half Marathon (13.1 miles). For those keen to take on the ultimate walking challenge, complete 100k in one go, or over the week.

Nina Barough CBE, Founder and Chief Executive of Walk the Walk said:

"The past 18 months has had an impact on all our lives in one way or another, so Walk the Walk’s Virtual SunWalk Festival is just a wonderful opportunity for families, friends, work colleagues, neighbours and everyone you know, to finally get together, put up the bunting, create their own Start and Finish, cook up some delicious treats to eat at the end of the walk and have some summer fun! The impact of Covid on Cancer patients has been devastating, so to create a week where people can reach personal goals, have a great time and where every step contributes towards helping those living with the physical and mental anxieties of cancer … Well, it’s the best!"

 To sign up for the Virtual SunWalk Festival or to make a donation go to www.walkthewalk.org

*Research from the World Cancer Research Fund, April 2021

Download free to use images here (zip file)

For more information contact: 

• Lisa Tyrrell at Walk the Walk: 07554 337566 [email protected] 
• Jennifer Broh: 07974 107999 [email protected]
  

Notes to Editors:

The Virtual SunWalk Festival 

• Saturday 31st July – Sunday 8th August 2021
• 5k,10k, Half Marathon (13.1 miles) or 100k
• All challenges to be completed between Saturday 31st July – Sunday 8th August
• The 100k can be completed in one go or multiple walks
• Walkers receive a downloadable certificate and a medal
• The cost of entering is £15 – for any distance
• Under 13’s can go free on the 5k and 10k with a fee paying adult
• Walkers are asked to raise a minimum of £50 sponsorship
• Entries are open at www.walkthewalk.org

Walk the Walk 

• Walk the Walk is a grant-making health charity, specialising in promoting the benefits of Walking as an important part of cancer prevention as well as for overall mental health and physical wellbeing
• Walk the Walk raises funds by creating and organising a variety of walking and trekking challenges across the world
• HRH The Prince of Wales is the official Patron of Walk the Walk
• During the restrictions placed on events due to Covid-19 Walk the Walk has been forced to look at creating alternative and exciting Virtual events in order to keep people walking and healthy, as well as raising vital funds. This includes the first Virtual MoonWalk London and Virtual MoonWalk Scotland
• The MoonWalk is Walk the Walk’s flagship event, held in London, Scotland and Iceland, with women and men taking on their overnight walking challenges wearing brightly decorated bras to raise awareness.
• Walk the Walk has raised more than £134 million since it walked its first challenge in 1996
• The funds raised are granted to charities and organisations across the UK where it can achieve the most good, as well as funding Walk the Walk’s own projects.
• Evidence now shows that being active and lifestyle choices are important factors in prevention against cancer and other diseases.
• At this time funds are granted to research into secondary cancers and to also support frontline services and the impact that Covid-19 has had on those living with cancer
• Visit walkthewalk.org for updates about all Walk the Walk’s virtual fundraising events and to make a donation.