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PHOTOCALL NOTICE- Men Get Breast Cancer Too! Strict Embargo 00.01 on Tues 3rd Oct

Six men who have been diagnosed with breast cancer tell their incredible stories during Breast Cancer Awareness Month, as a new survey shows more than half of men have never checked themselves for symptoms of breast cancer.

  • What: Men Get Breast Cancer Too. Six men who have been diagnosed with breast cancer tell their incredible stories during Breast Cancer Awareness Month, as a new survey shows more than half of men have never checked themselves for symptoms of breast cancer.
  • When: Tuesday 3rd October, 10am – Noon
  • Where: No 83 Bar and Kitchen, Bermondsey Street, London SE1 3XF
  • About: Three hundred and fifty* men a year are diagnosed with breast cancer in the UK and 80* men die of the disease. However, a new survey published by breast cancer charity Walk the Walk, and carried out by YouGov, shows that while 82% of men are aware that they can get breast cancer, 54% of men have never checked their breasts for symptoms of the disease. To raise awareness and encourage men to check themselves regularly, what is believed to be the largest group of men who have had breast cancer, ever to have gathered in the UK, will share their stories. Some of the men have never met another male breast cancer patient before.    

Interview and Photo opportunities include:

  • Six men who have been diagnosed and treated for breast cancer (all pictured)
  • Nina Barough CBE, Founder and Chief Executive of Walk the Walk

Walk the Walk

  • Grant-making breast cancer charity Walk the Walk are the organisers of The MoonWalk London, where women and men walk marathons at Midnight wearing brightly decorated bras.
  • Walk the Walk has raised £121 million** over the last 21 years, which is granted to help fund research into breast cancer in men and women and to help improve the lives of all those with cancer now.

Survey

  • All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2028 adults, of which 926 were men. Field work was undertaken between 21st and 22nd September 2017. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+)

For media accreditation, more information, and Free to Use photos, contact:


*Source: Breast Cancer Now, September 2017

**Source: Walk the Walk, September 2017